Celebrities including Jane Fonda, Lil Nas X, King Princess, Miyavi, and David de Rothschild co-star in Gucci's Off The Grid campaign, shot by Harmony Korine and designed by Creative Director Alessandro Michele for 'those mindful of their environmental impact'.
The collection, created with sustainably sourced materials, is the first from Gucci Circular Lines, a new initiative supporting the Italian fashion house’s vision for circular production, and Michele said 'The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new'.